What we’re looking to find…

We Are Seeking Partners, not just clients.

We thrive when we work with:

Visionaries, not spectators.
Leaders who value truth, healing, and long-term impact.
Brands and organizations that have a story to tell — and are ready to tell it well.
Clients who understand that real results require real strategy.

This is a collaborative partnership. We ask thoughtful questions, bring professional insight, and expect our clients to stay engaged. You’re the expert in your mission — we help you communicate it powerfully and professionally.

How We Work Together: A Clear & Caring Process

We believe great relationships start with great communication.

Here’s how we begin ours:

Step 1: Discovery Call

We start with a conversation — rooted in purpose, not pressure.
Please complete the Client Intake Questionnaire before our scheduled call so we can review your goals, pain points, and direction. This ensures our time together is intentional, not chaotic.

Great PR doesn’t begin with a post. It begins with a plan.

📝 Step 2: Proposal Request

Think we’re a good fit? Wonderful.
Next, you’ll receive a New Client Application (fillable PDF) to help us dig deeper into your brand’s current position, needs, and capacity for growth. After approval, we’ll send a confirmation email and the option to request a custom proposal.

📌 Proposal Fee: $75
(This protects our time, insights, and strategy. If selected, this amount is credited toward your first retainer.)

📝 Step 3: Proposal Review and Collaboration

Here’s where alignment becomes action.
We’ll walk through the proposal together — outlining deliverables, expectations, and your feedback — so we’re on the same page from day one.

If either party loses, neither wins.
This step ensures clarity, mutual respect, and shared success before we grow forward.

Month 1–3: Foundation First

Onboarding, Discovery & Research

We will ask you strategic questions regarding your Brand, then use that information (Data) to formulate our research. If you already have research, we’ll review it. If not, we’ll conduct a full discovery process to assess your audience, goals, tone, market positioning, and media readiness.

The KD Public Relations Brand Guide (and Workbook)

We either develop or refine your brand using our Brand Guide (and Workbook)—including voice, messaging, colors, tone, mission/vision, and strategic recommendations.

Strategy Design (RPIE)

Our approach is rooted in the RPIE model:
Research → Planning → Implementation → Evaluation
This early phase is essential. If we skip it, your messaging won’t land.

📝 Deliverables May Include:

Brand guide
Messaging framework
PR goals & KPIs
Initial editorial calendar
Competitor or media audit

Month 4–6: Strategic Rollout

Implementation Begins

Now that the groundwork is in place, we begin rolling out planned deliverables—social media campaigns, media outreach, content creation, press releases, and stakeholder engagement.

Your engagement with us is VITAL to your campaign’s Implementation.

Reporting Starts

We begin offering monthly reports that show what’s working, what needs refinement, and where we’re tracking toward your goals.

Collaboration Deepens

This is where client communication becomes vital. Feedback loops allow us to pivot in real-time, refine messaging, and respond to media opportunities quickly.

📊 Deliverables May Include:

Monthly media reports
Drafted and distributed press releases
PR coaching or media prep
Quarterly performance review
Social media alignment

Month 7–9: Momentum & Measurement

Optimizing the Message

At this point, patterns emerge. We analyze which messages are gaining traction, which platforms are most responsive, and where to increase or shift focus.

Expanding Reach

We may expand your PR strategy to include speaking engagements, partner campaigns, new platforms, or internal culture alignment.

Quarterly Reports

In addition to monthly reports, we deliver quarterly summaries with key takeaways, adjusted benchmarks, and emerging opportunities.

🚀 Deliverables May Include:

Thought leadership development
Stakeholder interviews
Event PR or speechwriting
Partner campaign management
Messaging refinement

Month 10–12: Maturity & Mastery

Campaign Maturity

Your brand voice is now established, and your presence is gaining consistent traction. You’re positioned to speak with authority, trust, and credibility.

We get the opportunity to truly see your growth at this point. We can begin preparations for you future growth plans, and also have conversations surrounding your ROI.

If you did not make money from this investment, we will not see it as a success.

Anniversary Review & Future Strategy

We offer a comprehensive annual report, complete with data, insights, outcomes, and recommendations for the next 6–12 months. Whether you’re continuing, scaling up, or shifting gears, we’ll provide options for sustainable growth.

We also want to know how we are doing, you know, from your perspective.

This is where we ask you to review our performance, as well.

Expansion Options

Clients may choose to add in marketing support, media buying, workshops, or additional strategy at this point—based on data, not guesswork.

📈 Deliverables May Include:

Full annual PR report & campaign review
Future planning consultation
Executive media coaching
Brand storytelling refinement
Strategic realignment for Year 2

📍 A Note About Packages

Package 1: Foundation Package

$1,500–$2,000/month
For startups, nonprofits, and new initiatives

1 Strategy Session
Social Media Audit
6 Branded Posts
1 Press Release
2 Graphics
Email Marketing Template

Package 2: The Growth Package

🌿 Package 2: The Growth Campaign

$2,500–$3,500/month
For orgs building visibility and trust

Monthly Campaign Strategy
2 Media Releases
12 Social Posts
1 Photo/Video Shoot
Brand Guide Refresh
Stakeholder Messaging

Package 3: Leadership Package

For governments, multi-site orgs, or large campaigns

Full PR Strategy & Implementation
Press & Media Relations
Brand Overhaul
Reporting & Analytics
Speaking Support
Cross-Platform Execution