KD Public Relations® Five W’s
Who • What • When • Where • Why • How
- WHO: Peer-led. Trauma-informed. Founded by a PR practitioner, photojournalist & CPSS.
- WHAT: Strategic PR. Photojournalism. Design. Publishing.
- WHEN: Since 2016. Full-time since 2024.
- WHERE: Based in Natchez, MS. Serving the Southeast +.
- WHY: Stories shape systems.
- HOW: We guide change through ethical PR & lived experience.
Public relations is a strategic communication process…
What Public Relations IS:
Why Public Relations is Necessary:
What Public Relations Is NOT:
Public Relations is the heartbeat of effective communication between a brand and the world around it.
It is the art and science of shaping perception, building credibility, and strengthening relationships through
trust, strategy, and storytelling.
At KD Public Relations, PR means:
- Story-driven strategy that connects emotionally and intellectually
- Authentic communication that reflects values, not just visuals
- Reputation management through earned media, transparency, and ethics
- Proactive outreach that educates, engages, and uplifts
- Partnerships and positioning that build long-term value
PR is not spin. It’s a voice — and when used wisely, it becomes a vessel for change.
What Public Relations Is NOT:
Why Public Relations is Necessary:
What Public Relations Is NOT:
Public Relations is not a band-aid for bad business practices.
It’s not smoke and mirrors, and it’s not just about “getting press.”
PR is not:
- Just a quick-fix solution when things go wrong
- Just media coverage or social media posts
- Manipulating public perception with falsehoods
- Reserved only for celebrities, politics, or crisis mode
- A replacement for strong internal culture or operations
- Marketing. Plain and simple. Marketing sells. PR earns. One buys attention, the other builds trust. We use both—but they’re not the same.
PR without purpose is just noise. We believe in meaning over marketing — because real impact starts with real integrity.
Why Public Relations is Necessary:
Why Public Relations is Necessary:
Why Public Relations is Necessary:
You can have the best product, the most brilliant idea, or the most compassionate mission — but if
no one understands it, connects with
it, or trusts it... it won’t grow.
Public Relations is necessary because:
- Visibility without clarity is confusion. PR translates your mission.
- Reputation is currency. PR protects and promotes your public trust.
- Stories spark action. PR helps shape narratives that move people.
- Communities are watching. PR helps you show up with purpose.
- Crises are inevitable. PR prepares you to respond, not react.
In today’s world, where attention spans are short and scrutiny is high, public relations is not optional — it’s essential.
KD Public relations aims to be your Voices of Hope!
According to PRSA.org.,
“At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization.”
KD Public Relations specializes in public relations and communication management, public relations in marketing management, and services as the State of Mississippi’s ONLY Mental Health focused PR Agency!
PR Industry Focal Points:
- Corporate Communications
- Crisis Communications
- Executive Communications
- Internal Communications
- Investor Relations Communications
- Marketing Communications
- Integrated Marketing/Integrated Marketing Communications
- Media Relations
- Content Creation
- Events
- Social Media
- Multimedia
- Reputation Management
- Speechwriting
SEO Keywords:
Public relations
communication management
public relations
marketing management
pr agency
Natchez
Brand Journalism
PR Practitioners are Known to Manage:
- Anticipating, analyzing and interpreting public opinion, attitudes and issues that might have an impact, for good or ill, on the operations and plans of the organization.
- Planning and implementing the organization’s efforts to influence or change public policy.
- Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.
- Overseeing the creation of content to drive customer engagement and generate leads.
- Counseling management at all levels in the organization with regard to policy decisions courses of action and communications — including crisis communications — taking into account their public ramifications and the organization’s social or citizenship responsibilities.
- Protecting the reputation of an organization.
- Researching, conducting and evaluating, on a continuing basis, programs of action and communications to achieve the informed public understanding necessary to the success of an organization’s aims. These may include marketing; financial; fundraising; employee, community or government relations; and other programs.
SEO Keywords:
public relations
communications management
public relations
marketing management
pr agency
Natchez
Let's Chat!
Welcome to KD Public Relations! Please let us know how you want to grow your business by sending us a message regarding your business needs. We can't wait to chat!
Intial 30 Minute Free Consultations are available upon request!
#LetsGrow
-KatThePRPrac